Skip to Content

What We Do

Seven business lines covering every stage of your Saudi market journey, from entry to growth.

Market Entry Strategy

Comprehensive strategic planning for establishing and scaling your presence in the Saudi market.

Why clients need this: International companies need structured approaches to enter Saudi Arabia while minimizing risk and maximizing speed to market.

Support areas

  • Market opportunity assessment
  • Regulatory framework analysis
  • Entry mode evaluation (JV, subsidiary, partnership)
  • Localization requirements mapping
  • Vision 2030 alignment strategy
  • Go-to-market roadmap development

SAAF leads

  • Strategic planning and roadmap design
  • Market opportunity identification
  • Regulatory pathway navigation
  • Partnership structure recommendations
  • Stakeholder mapping and engagement strategy

Partners deliver

  • Legal entity establishment
  • Financial modeling and projections
  • Technology infrastructure setup
  • Office space and facilities
  • HR recruitment and payroll
What this does not include
  • Legal representation
  • Guarantees of government approvals
  • Operational implementation
  • Day-to-day business operations

Partnership Structuring

Design and implementation of strategic alliance frameworks with Saudi partners.

Why clients need this: Companies need expert guidance on structuring partnerships that align interests, manage risks and enable sustainable growth.

Support areas

  • Partner identification and vetting
  • Partnership model design (equity, commercial, strategic)
  • Governance framework development
  • Risk allocation and mitigation
  • Exit strategy planning
  • Dispute resolution mechanisms

SAAF leads

  • Partnership strategy and structure design
  • Partner search and evaluation criteria
  • Commercial terms advisory
  • Negotiation support and facilitation
  • Relationship management framework

Partners deliver

  • Legal documentation and contracts
  • Financial due diligence
  • Valuation and deal structuring
  • Tax optimization planning
  • Compliance verification
What this does not include
  • Drafting legal agreements
  • Financial audits
  • Guarantees of partner performance
  • Managing ongoing partner relationships

Regulatory Advisory

Expert guidance on navigating Saudi regulatory frameworks, licensing and compliance requirements.

Why clients need this: Saudi regulations are complex and evolving across multiple agencies and sectors.

Support areas

  • Licensing requirements mapping
  • Regulatory pathway planning
  • Agency coordination strategy
  • Compliance framework design
  • Regulatory change monitoring
  • Government stakeholder engagement

SAAF leads

  • Regulatory strategy development
  • Agency engagement coordination
  • Compliance roadmap planning
  • Risk assessment and mitigation
  • Regulatory intelligence and updates

Partners deliver

  • License application preparation
  • Legal compliance verification
  • Documentation translation and certification
  • Government relations services
  • Ongoing compliance management
What this does not include
  • Submitting applications on your behalf
  • Guarantees of regulatory approvals
  • Affiliation with government agencies
  • Legal opinions

Stakeholder Engagement

Strategic relationship building with key decision-makers, partners and influencers in the Saudi ecosystem.

Why clients need this: Access to and credibility with the right stakeholders is critical but difficult to build independently.

Support areas

  • Stakeholder mapping and prioritization
  • Engagement strategy development
  • Introduction facilitation
  • Relationship cultivation guidance
  • Cultural protocol advisory
  • Communication strategy

SAAF leads

  • Stakeholder identification and mapping
  • Engagement approach and messaging
  • Introduction coordination
  • Relationship development strategy
  • Cultural advisory and coaching

Partners deliver

  • Government affairs representation
  • Public relations and media
  • Event organization and logistics
  • Translation and interpretation
  • Protocol and hospitality services
What this does not include
  • Claims of government influence or access
  • Promises about outcomes
  • Lobbying services
  • Guarantees of meeting results

Opportunity Assessment

Identification and evaluation of market opportunities aligned with Vision 2030 and your capabilities.

Why clients need this: Companies need objective analysis to identify promising opportunities and avoid costly mistakes.

Support areas

  • Market sizing and growth projections
  • Competitive landscape analysis
  • Vision 2030 program mapping
  • Tender and project intelligence
  • Capability-opportunity fit assessment
  • Investment case development

SAAF leads

  • Opportunity identification and screening
  • Strategic fit assessment
  • Market intelligence gathering
  • Competitive positioning analysis
  • Investment thesis development

Partners deliver

  • Financial modeling and valuation
  • Technical feasibility studies
  • Market research and data analysis
  • Due diligence execution
  • Business plan development
What this does not include
  • Guarantees of deal success
  • Investment banking services
  • Management of investment funds
  • Technical engineering studies

Growth Strategy

Strategic planning for scaling operations and expanding market presence in Saudi Arabia.

Why clients need this: Established companies need guidance on sustainable expansion, new segments and competitive positioning.

Support areas

  • Market expansion planning
  • Portfolio optimization
  • Sales and distribution strategy
  • Localization and Saudization planning
  • Competitive differentiation
  • Strategic investment prioritization

SAAF leads

  • Growth strategy development
  • Market expansion roadmap
  • Competitive strategy advisory
  • Partnership and M and A strategy
  • Performance optimization recommendations

Partners deliver

  • Sales and marketing execution
  • Technology platform implementation
  • HR expansion and Saudization
  • Supply chain optimization
  • Financial systems and controls
What this does not include
  • Executing sales and marketing campaigns
  • Implementing technology systems
  • Managing operations
  • Ongoing management services

Risk Management

Identification, assessment and mitigation of strategic, operational and regulatory risks in the Saudi market.

Why clients need this: Operating in Saudi Arabia involves unique risks that require specialized knowledge to navigate.

Support areas

  • Risk identification and assessment
  • Mitigation strategy development
  • Regulatory compliance monitoring
  • Partnership risk management
  • Reputational risk advisory
  • Crisis preparedness planning

SAAF leads

  • Risk assessment and prioritization
  • Mitigation strategy design
  • Monitoring framework development
  • Stakeholder risk advisory
  • Strategic risk counseling

Partners deliver

  • Legal risk analysis and protection
  • Insurance and financial risk coverage
  • Cybersecurity and IT risk management
  • Compliance auditing and monitoring
  • Crisis communications and response
What this does not include
  • Legal counsel
  • Selling insurance products
  • Implementing IT security systems
  • Guarantees of risk elimination

Ready to get started?

Let us discuss which services fit your Saudi market strategy.

Schedule Consultation